From 2014 to present I have worked in the In Store Marketing division of RR Donnelley. As a graphic designer on the Creative Services team I am responsible for conceptualizing and producing retail environment design and marketing solutions for multiple brands at once under tight deadlines and client budgetary restraints. Expert knowledge of material and the production process are key considerations when designing for the client’s needs.
My operational experience with production equipment gained through spending several hours a week running the large format printer and Zund cut table has given me the ability to design realistic prototypes with equipment limitations in mind. This results in quicker turnaround time for prototypes and roll outs while maintaining quality and creativity.
