We were asked to transform art provided by the client into a dimensional multi-layered piece. My solution was to create a frameworks fabric frame as a backboard from which a multi-tiered kaleidoscope of printed plexiglass would emerge. Cascading over the top and into the foreground, a printed layer with the product name and image, topped with an enlarged vacuum formed replica of the product. Additional elements included in this campaign were window clings, product risers, and tombstone signs.
